Brand Positioning

The brand personality is what the customer sees, hears, experiences and thinks about

when it comes to KeepRite products. In part, it’s what creates the brand positioning for the

consumer. We aim to deliver a quality product that will keep them comfortable.

When you describe or speak for KeepRite Heating & Cooling Products, here are some

words best used to tell who we are and what we want to portray to our customers.

• Down to earth

• Multicultural

• Tried and true

• Traditional

• Conservative

KeepRite products are for savvy homeowners looking for a cost-conscious solution to a heating

or cooling issue that needs to be resolved quickly by someone they trust.